The Hermes delivery company logo, a familiar sight on countless parcels across the UK and beyond, has undergone a significant transformation. The current iteration, featuring three stylized wings and a bold, standalone "Hermes" designation, represents a departure from previous designs and reflects a broader rebranding strategy. This article will delve into the evolution of the Hermes logo, exploring its history, the reasons behind the recent changes, and the impact these changes have had on the company's brand identity. We will also address the frequently asked questions surrounding the name change and the legacy of the former branding.
What was Evri called previously? What was Evri called before?
Before the recent rebranding, the delivery company was universally known as Hermes. The name "Hermes" held significant weight, referencing the swift-footed messenger god from Greek mythology, a fitting analogy for a company dedicated to fast and efficient parcel delivery. For many years, the Hermes logo, in its various iterations, was synonymous with reliable and trustworthy package delivery across the UK and parts of Europe. The familiarity of the name and logo built considerable brand recognition and customer loyalty over decades. Therefore, when discussing "what Evri was called before," the unequivocal answer is Hermes.
Pictures of Evri Logo; Hermes Evri Logo
Finding images of the various Hermes logos throughout its history is relatively straightforward. Many online resources showcase the evolution of the logo, illustrating the shift from earlier, perhaps more simplistic designs to the current three-winged emblem. The older logos often featured a more traditional representation of the Hermes brand, perhaps incorporating elements of the mythological figure himself or a more classic font for the company name. These older logos can be found through image searches using terms like "Hermes Parcel Delivery old logo," or "Hermes logo history."
The current Evri logo, however, is markedly different. While images of the current logo are readily available online through searches such as "Evri logo PNG," "Evri logo vector," or simply "Evri logo," the visual contrast between the old and new is striking. The transition from the Hermes logo to the Evri logo signifies a deliberate attempt to create a fresh, modern brand identity. A direct comparison between an image of the old Hermes logo and the new Evri logo immediately reveals the significant visual differences in terms of color palette, typography, and overall aesthetic. This visual contrast reflects the significant strategic shift undertaken by the company.
What happened to the Evri brand? Evri formerly Hermes; Is Evri now Hermes?
The rebranding from Hermes to Evri wasn't a subtle shift; it was a bold and significant move. The company officially changed its name to Evri in late 2021. The reasons behind this change were multifaceted and likely involved a combination of strategic market analysis and a desire for a fresh start. The "Evri" name itself is intended to sound modern and approachable, aiming for a more user-friendly and less formal image.
The company's explanation for the rebranding often cites a desire to better reflect its evolving services and target audience. The old "Hermes" brand, while well-established, might have been perceived as somewhat traditional or even slightly outdated in the rapidly evolving landscape of online retail and delivery services. The shift to "Evri" was intended to project a more contemporary and dynamic image, better aligned with the tech-savvy consumer base of the modern age. Therefore, while Evri *was* formerly Hermes, it is definitively not Hermes anymore. The name change is complete and permanent.
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